THE FIRST TRACE
Build the Foundations.
For entrepreneurs and small businesses ready to establish a strong and distinctive brand presence. Focused on the essential foundations of branding—creating a visual identity that feels intentional, recognizable, and aligned with where the business is going.
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Brand Concept & Creative Direction
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Primary Logo + Variations
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Color Palette
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Typography
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Mini Brand Book + Brand Board
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2 Key Brand Applications based on your brand's needs
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2 weeks*.
*Timing may vary depending on project scope, additional creative applications, and the timing of client feedback and approvals.
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Social Media Templates
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Packaging
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Pattern Design or Illustration
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Full Brand Book
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Print Brand Experiences
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Social Media Templates
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Packaging
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Pattern Design or Illustration
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Full Brand Book
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Print Brand Experiences
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THE LASTING TRACE
Evolve what already exists.
For established and growing businesses ready to refresh, refine, or rethink their identity. Rather than starting from scratch, the process builds on existing brand equity to create a more relevant, cohesive, and enduring identity.
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Brand Exploration & Strategy
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Brand Concept & Creative Direction
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Moodboard
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Primary Logo + Variations
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Color Palette
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Typography
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Custom Pattern, Illustration or Graphic Element
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Full Brand Book + Brand Board
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4 Key Brand Applications based on your brand's needs
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4 - 6 weeks*.
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*Timing may vary depending on project scope, additional creative applications, and the timing of client feedback and approvals.
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Social Media Templates
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Packaging
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Print Brand Experiences
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Social Media Templates
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Packaging
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Print Brand Experiences
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TRACE IN PRINT
Make it tangible.
A brand doesn't only live on a screen. Print Brand Experiences translates your identity into tangible touchpoints designed to be seen, held, shared, and remembered. From everyday brand essentials to more expressive printed pieces, each asset is designed as part of the bigger brand experience.
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Posters
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Flyers
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Menus
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Invitations
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Business Cards
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Thank You Cards
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Stickers
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Brochures
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Merch
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Stationery
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Printed Collateral
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Custom Print Applications
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Varies depending on the project scope, deliverables, and production requirements.
THE SOCIAL TRACE
Make your presence felt.
Strategy, concept, and visual design brought together to create a social presence that feels cohesive, recognizable, and distinctly yours. Rather than creating isolated posts, the focus is on building a visual language and creative direction that can live across your content throughout the month.
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Monthly Content Strategy
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Creative Concept & Visual Direction
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Content Themes & Creative Approach
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Social Post Design
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Story Design
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Reels Video Editing
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Content Recording*
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*Content recording available depending on project needs, location, and availability.
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1 - 2 weeks*.
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*Every Social Trace is tailored to the brand's needs. The number and type of templates can scale according to the content strategy, with a minimum of 4 templates per project. Timing may vary depending on scope and the timing of client feedback and approvals.